I can help build your business though a strategic blend of branding,
promotion, copywriting, partnerships and improved customer experience.
AdoramaPix –March 2007 to Present. Consultant: Business Development, Marketing, Promotions, Copywriting.
UBS – Business Development Group
Promotion
Blog
I created the company’s first blog which is serving as a powerful promotional tool
o Write all content in an open and engaging tone drawing in members of the photographic community.
o Research and report industry current events to keep the content fresh and create a regular following.
o Seek out and engage readers with an interesting “Customer of the Month” feature strengthening the bond with our customers.
o Use the blog as an effective channel to promote sales, holiday specials and upcoming offers.
o Planned upgrade to include permalinks, tags / tag cloud, sidebar and graphics.
New Markets
o Established our presence at Great American Scrapbook Conventions throughout the US. Initiated a marketing and promotion strategy aimed at capturing this $2.5 billion industry.
o I determined that its ties to the burgeoning family history and wedding markets offer tremendous upside potential for AdoramaPix’s photo and book printing services
o Oversee all booth design, promotional items, contests and prizes, display items and signage - even shipping - to ensure a flawless performance.
Introduced Twitter to AdoramaPix as a new marketing channel
o Attracted influential digital media personalities whose links and follows have improved visibility and strengthened our brand awareness.
o Post regular updates announcing sales, holiday closures and AdoramaPix lab news.
o Proactively seek out and cultivate contacts.
Photography Trade Shows
Represent AdoramaPix at photo related trade shows throughout the US. Through active networking establishing brand awareness and draw new business
o Originate and develop trade show marketing strategies.
o Oversee and provide direction for graphic designers through execution of marketing materials.
o Research, select and purchase promotional give-aways for distribution.
o Monitor booth attractiveness and layout to maximize visual impact.
Turned for-friends-only CafePress shop into thriving business generating significant income stream.
Copywriting
National Photography Publications
o Write advertising copy for inclusion in national photography publications such as Shutterbug, Rangefinder and PDN Gear Guide.
o Tailor ad copy to company’s four main customer demographics: professional photographers, serious hobbyists, high-end consumers and the general public.
o Write company catalog copy in addition to graphical layout supervision.
Greeting Card Product Launch
o Instrumental in developing and producing a new greeting card line.
o Wrote copy greetings/sentiments for cards and supervised quality control and production.
o Wrote all marketing materials and ad copy for greeting card launch campaign including email copy for direct-mail blasts.
Hardcover Photobooks Product Launch
o Developed product and brand names for individual book sizes and styles including descriptive text for each
o Wrote new website content, all marketing materials and ad copy for launch campaign.
o Branded the book builder online process
o Branded our proprietary online photo service
Strategic Partnerships
New York Photo Festival
Established relationship with coordinator of the most important annual photographic event in the US (15,000 tickets sold, 1, 000 members of the international press, 2.5 million unique site hits)
Gained wide exposure and brand recognition through networking and print offers extended to artists showing at the festival.
Camera Club of New York
Reached out to one of New York’s oldest (since 1884) and most respected arts institutions to participate a variety of programs including fundraising.
WNYC
Expanded Adorama’s role in the WNYC streetshots challenge. The Camera Club of New York and WNYC to participate in WNYC’s Street Shots Challenge
Photoshelter
Worked with them to coordinate printing of images for sale through the Photoshelter Collection.
Popular Photography Workshops/Digital Days
Worked with coordinator to offer prints as prizes in workshops, increasong brand awareness across the nation with Popular Photography’s workshop participants.